A Community
Growth Partnership
Helping care providers build trust, strengthen their reputation and attract more enquiries through authentic visual storytelling.
Thank you for considering
Jam Marketing.
Having already worked with Stour Valley Care Group, I've experienced first-hand the warmth, compassion and genuine sense of community that exists within your homes.
Every resident is treated with kindness, dignity and respect, and I believe those moments deserve to be seen by the families searching for the right place for their loved ones.
My aim isn't simply to manage your social media. It's to tell your story through authentic content that builds trust, showcases everyday life within your homes, and helps more families connect with the incredible work your team does every day.
Choosing a care home is one of the most important decisions a family will ever make.
Before making an enquiry, most families will visit your website and social media to understand what life is really like. They're not looking for polished marketing. They're looking for reassurance.
- ❤️Genuine smiles
- ❤️Meaningful relationships
- ❤️Compassionate care
- ❤️Happy residents
- ❤️Engaging activities
- ❤️A place that feels like home
Authentic storytelling helps families picture their loved one becoming part of your community, long before they arrange a visit.
A consistent online presence that genuinely reflects life at Stour Valley Care Group.
Build trust with prospective families
Increase local awareness
Strengthen your reputation
Celebrate your incredible staff
Showcase daily life
Support recruitment
Create a growing library of professional content for future marketing
What's Included
Tap each item to see exactly what it means for your team.
One dedicated content day each month, up to 3 hours on-site, capturing:
- Daily life
- Activities
- Resident interactions
- Staff stories
- Events
- Seasonal moments
Professional photography and short-form video capturing the genuine warmth, care and community within your homes. Suitable for Facebook, Instagram, your website, recruitment, brochures and future campaigns.
Each month, content is planned around activities, events, awareness days, recruitment, community stories, seasonal campaigns and your business priorities.
Up to 3 professionally planned posts every week, including photography, reels, video and graphics where appropriate.
Engaging captions written in your tone of voice that celebrate residents, tell meaningful stories and encourage engagement.
Facebook and Instagram stories created from each content day to keep your channels active between posts.
All content professionally scheduled in advance, keeping your channels consistent without adding to your team's workload.
A monthly performance review covering reach, engagement, best-performing content and recommendations.
A glimpse of what we'll capture
Up to 3 posts a week, every week
Tap a day to see what lands in the feed.
A genuine moment from the latest content day, captioned in your voice.
Short-form video that brings daily life and activities to the feed.
Stories and community-led content to close the week with warmth.
Six steps, every single month
Discover
Understanding your goals, priorities and upcoming events.
Plan
Developing a monthly storytelling strategy.
Capture
Immersing ourselves in your home to document authentic moments.
Create
Editing photography, producing videos and writing engaging content.
Deliver
Scheduling and publishing content across your social channels.
Grow
Reviewing performance and continually refining the strategy.
What we'll build together, over time
- ✓ A trusted online presence
- ✓ Greater visibility
- ✓ Increased engagement
- ✓ Stronger relationships with prospective families
- ✓ Better support for recruitment
- ✓ A valuable library of authentic marketing content
- ✓ Consistent social media that reflects the quality of care you provide
- ✓ More time for your team to focus on residents
Community Growth Partnership
As one of the first organisations to partner with Jam Marketing on this service, and in recognition of the relationship we've already built, Stour Valley Care Group qualifies for a Preferred Partner rate.
- ✓1 x Content Day (up to 3 hours)
- ✓Monthly Content Strategy
- ✓Professional Photography & Video
- ✓Up to 3 Social Posts Per Week
- ✓Story Content
- ✓Caption Writing
- ✓Content Scheduling
- ✓Monthly Performance Review
Every piece of content starts with a real moment.
I don't believe in staged photography or generic marketing. Instead, I immerse myself within your community to capture genuine experiences, meaningful connections and everyday moments that help families understand what makes Stour Valley Care Group special.
By combining strategic marketing with authentic visual storytelling, every piece of content is created with purpose. Not simply to fill a social feed, but to build trust, strengthen your reputation and encourage more families to take the next step.
Thank you for considering Jam Marketing.
I'm genuinely excited about the opportunity to continue working alongside Stour Valley Care Group and helping tell the incredible stories happening within your homes, every single day. I believe authentic storytelling has the power to build trust, strengthen communities and help families feel confident in one of the biggest decisions they'll ever make.